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Zee5 and Airtel deepen strategic collaboration

On May 6, 2020 By Marketing EnthuIn UncategorizedLeave a comment

OTT platform, ZEE5 and Bharti Airtel have announced their collaboration to bring digital entertainment to customers in India.

This special offer for Airtel Thanks customers will be available from May 4 to July 12. ‘Airtel Thanks’ customers will be able to access the entire catalogue of ZEE5 premium content without having to pay any subscription charges.

Cadbury Dairy Milk replaces its logo with the words ‘Thank You’

On May 6, 2020 By Marketing EnthuIn UncategorizedLeave a comment

Mondelez India, has launched a limited-edition Cadbury Dairy Milk ‘Thank You’ bar in recognition of the generous spirit of the country’s unsung heroes during these difficult times.

Snapdeal adds games to its platform

On May 2, 2020 By Marketing EnthuIn UncategorizedLeave a comment

E-commerce marketplace, Snapdeal has added a range of popular games from Gamezop to its platform.

According to the company, these games are driving higher engagement with shoppers who are regularly visiting the platform as they wait for the complete range of products to be made available. 

“Location based marketing has been found to be 20-times more effective when compared to displaying generic banner ads.” 

On April 30, 2020 By Marketing EnthuIn UncategorizedLeave a comment

This marketing Fact helps us to understand that why location is very important factor while advertising. If you have specific locations then you should advertise with the location.

“Location based marketing has been found to be 20-times more effective when compared to displaying generic banner ads.”

Madhur Sugar aims to raise awareness on ‘safe and untouched’ packaged sugar

On April 24, 2020 By Marketing EnthuIn UncategorizedLeave a comment

Retail brand, Madhur Pure & Hygienic Sugar, has recently unveiled a new campaign on Madhur Sugar #LooseNahiMadhurSahi in collaboration with BC Web Wise to promote purchase of untouched sugar in India.

Facebook to buy 9.99% stake in Reliance Jio platforms for $5.7 billion

On April 22, 2020 By Marketing EnthuIn UncategorizedLeave a comment

Facebook on Wednesday announced an investment of USD 5.7 billion (Rs 43,574 crore) to buy a 10 per cent stake in the firm that houses billionaire Mukesh Ambani’s telecom arm Jio as the social media giant looks to expand presence in its largest market in terms of subscriber base.

61% consumers make purchase decision of a product or service after a recommendation on a blog they trust.

On April 22, 2020 By Marketing EnthuIn UncategorizedLeave a comment

This marketing fact will help marketeers to understand that bloggers are playing very important role for the purchase of the product. And they are the one who influence the purchase decision of potential customers.

61% consumers make purchase decision of a product or service after a recommendation on a blog they trust.

JioSaavn YourCast launched to help independent podcasters

On April 21, 2020 By Marketing EnthuIn UncategorizedLeave a comment

Their is a great news for podcasters.Audio entertainment streaming service, JioSaavn has launched a new service – JioSaavn YourCast.

JioSaavn YourCast helps create an integrated, end-to-end support ecosystem that empowers independent podcasters with tools to get their stories listened to.

JioSaavn YourCast launched to help independent podcasters

On April 21, 2020 By Marketing EnthuIn UncategorizedLeave a comment

Their is a great news for podcasters.Audio entertainment streaming service, JioSaavn has launched a new service – JioSaavn YourCast.

JioSaavn YourCast helps create an integrated, end-to-end support ecosystem that empowers independent podcasters with tools to get their stories listened to.

TVS Motor Company acquires Britain’s Norton Motorcycles

On April 19, 2020 By Marketing EnthuIn UncategorizedLeave a comment

Norton, the famed British premium motorcycle brand which ceased production late last year due to financial crisis, has been acquired by TVS Motor Company in an all-cash transaction valued at 16 million pounds (INR 153 crore). Norton Motorcycles was in administration before the Indian two wheeler giant purchased it.

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